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Posts Tagged ‘Operation Gratitude’

I grew up in a part of the world where every brown carbonated beverage was called a “coke. ” But today and every day this month, I am acutely aware of Pepsi not so much as a brand, but as an opportunity.

The Pepsi Refresh contest this October is a chance for Operation Homefront, our friends at Operation Gratitude and a slew of other worthy charities to win some desperately-needed holiday funds. We’ve teamed up with Operation Gratitude to compete in two grant categories: $250,000 and $50,000. Winners are determined solely by the number of votes. You can vote three different ways every day. We’ve got detailed voting instructions that spell everything out.

It won’t cost you a dime, and you’ll be helping us make the holidays better and brighter for our deployed troops and their families.

Please help. We deeply appreciate it.

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Cake and ice cream. Saturday and Sunday. Sideshow Bob and Krusty the Clown. They’re all better together than on their own.

It’s a lesson several military charities have taken to heart as they work to win the Pepsi Refresh program. This grant competition has been running monthly contests; charities with the highest number of online votes can win $5,000, $25,000, $50,000 or $250,000.

Competition is fierce, but so is loyal support. Rather than dividing and conquering, military aid charities are banding together for Tag Team for the Troops. Each registered visitor gets up to 10 votes a day, so this group is encouraging all of their supporters to vote for other organizations that serve the military community.

It’s a great way to pool resources and keep the focus where it belongs: Proving how small things add up to make a difference for our military families.

So we at Operation Homefront and our friends at Operation Gratitude are casting our votes for these other nonprofits who need and deserve a Pepsi grant.

We hope you will, too.

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